Originality
- Unique offer in the Canary Islands and, in fact, one of the few in the whole of Spain due to its eminently experiential and management approach.
- It links and integrates with companies and entities of the Canarian cultural and creative ecosystem, always taking national and international references.
Innovation
- The teaching staff: active professionals in top-level cultural projects and entities, with recognized work and teaching experience in their areas of specialization (there will be no “theoretical” instructor/s without professional practice).
- The teaching objectives seek to provide a strategic and at the same time “hands-on” approach so that the participants master the aspects of management applied to culture, the arts and the creative industries.
- The contents: based on mastering the main aspects of management (such as strategic direction; marketing, communication and sales; financing, viability and attracting sponsorship and patronage; audience development; segmentation and positioning; legal aspects and taxation) the application of these concepts in real cases from a triple vision: local, national and global.
- Focus on the local and the global.
- Online format: at least 10% of the contents will be developed through online training platforms, which results in greater accessibility for participants and allows reaching top-level guest teachers, leaders in their respective sectors.
- Orientation to the insertion or job improvement of the participants.
Creativity
- The methodological approach takes into account and adapts to the interests of each participant, whether for continuous professional improvement (kaizen); entrepreneurship (from vocation to profession in a viable way); professional guidance; or a combination of the above.
Content quality
- Practical and experiential approach (knowledge beyond the classroom).
- Comparison between cultural realities and learning from cases of success and “failure”.
- Sessions include:
• Concepts and theoretical frameworks aimed at developing the ability to critically analyze reality and make decisions.
• Comparative analysis of the main keys of real cases. The case studies to be analyzed throughout the course selected based on the following criteria:- Geographic scope: local, national and international.
- Competitive models.
- Digital strategies.
Vice President of Culture Circle from Barcelona. Founding partner of NARTEX Barcelona (Culture, creative economy and development) with projects in Europe, Asia and America. Member of the jury of the Cultural Capitals of Europe (2012—2016) of the European Commission. Member of the UNESCO expert group (2011-2015). He has been director of the Ampurias archaeological park, manager of the Center for Contemporary Culture of Barcelona (CCCB), and project director of the Barcelona Design Museum.
Director of Corporate Relations of Grup Focus. Commissioner of the I and II editions of the International Congress of Theater Spectators, organized by Àfora Focus. Congress Content Manager Public and Reset, organized by the Contemporary Foundation. Associate professor at the University of Barcelona of the subject Performing Arts of the Degree in Communication and Cultural Industries, and of the subject Live arts communication of the Master in Communication. Mentor of the BSM-UPF MBA at Pompeu Fabra University. Lecturer, regular trainer and columnist on topics related to audiences, communication, marketing and cultural management, having collaborated with the AC/E Digital Culture Yearbook or with the CoNCA Annual Report on Culture and the Arts. Member of APGCC, DirCom, College of Marketing and Communication of Catalonia, Círculo de Cultura and Arts Marketing Association-UK.
Member of the Expert Commission on Culture of the Organization of Ibero-American States for 2024-2027. Professor of the Postgraduate Program in Cultural Management at the University of Barcelona since 1999. He has been President of the Spanish Committee of ICOMOS – International Council of Monuments and Sites between 2021-2023 and Vice President between 2019-2021. Non-governmental organization that advises UNESCO on World Heritage issues.
Manager of the CANARIAS FOUNDATION OF PERFORMING ARTS AND MUSIC 2013 to 2017. Deputy Director General CANARIA FOUNDATION AUDITORIUM AND THEATER. 2010 to 2013. Deputy Director General CANARIA TEATRO PÉREZ GALDÓS FOUNDATION. 2007 to 2010. INCOME 4 Securities company. Asset manager 2006 to 2007. ADEPSI. Economic-financial technician 2005 to 2006. BLAU INVEST FUERTEVENTURA, SL Marketing Director 2003 to 2005. JOSÉ PADILLA FRANCÉS, SL
Professional career of more than 3 decades dedicated to the Music Industry, going through different areas such as promotion, marketing or A&R, until occupying his current position as president of Sony Music Iberia (Spain and Portugal), since 2012.
She has been Financial Director of Buendía Estudios, SL, parent company of the Buendía group, an audiovisual production company established under 50% by the Telefónica group and the Atresmedia group, dedicated to the production of fiction, entertainment and cinema that has more than thirty productions to its credit. . He has been responsible for finances in various startups of the Telefónica group and in the different businesses that the group has undertaken.
Philologist. He has worked in communication, editing and web architecture for the last twenty years. She has been communications director of Barcelona Institute of Culture (ICUB). Project Manager of Picasso Museum of Barcelona (2006-2011) and after director of Strategy, Innovation and Digital Transformation at the Museu Nacional d'Art de Catalunya-MNAC (2012-2019). Teacher in master's degrees at various universities (UOC, UIC, UB).
Director-curator of the Cueva Pintada Museum and Archaeological Park (Gáldar) (2013-2023).
With a degree in law and a diploma in community law, Lola has developed her profession in the tourism sector, with 15 years of experience and, specifically, in the creation and marketing of differentiated, sustainable leisure products aligned with new customer demands. .
Career Officer of the Body of Full University Professors. Doctor from the University of Las Palmas de Gran Canaria (ULPGC). Master in teaching competencies from the Ramón LLull University.
He has been management director of Magamacultura France (Paris) and Tick Tack Ticket (currently Tickematser); managing director of the Orquestra Simfònica del Vallès, the Philharmonic of Gran Canaria and the Autonomous Organization of Culture of SC de Tenerife; and general director of Poble Espanyol in Barcelona.