Starting in November, the ULPGC will teach the Arts MBA University Master's Degree in Cultural, Artistic and Creative Management, an own degree directed by Jorge Bernárdez
General Director of the Pau Casals Foundation (El Vendrell, Barcelona) and founding partner of Nartex Barcelona.
Vice President of Culture Circle from Barcelona. Founding partner of NARTEX Barcelona (Culture, creative economy and development) with projects in Europe, Asia and America. Member of the jury of the Cultural Capitals of Europe (2012—2016) of the European Commission. Member of the UNESCO expert group (2011-2015). He has been director of the Ampurias archaeological park, manager of the Center for Contemporary Culture of Barcelona (CCCB), and project director of the Barcelona Design Museum.
LinkedIn: https://es.linkedin.com/in/jordipardoculture4development
Expert in cultural audiences (Barcelona)
Director of Corporate Relations of Grup Focus. Commissioner of the I and II editions of the International Congress of Theater Spectators, organized by Àfora Focus. Congress Content Manager Public and Reset, organized by the Contemporary Foundation. Associate professor at the University of Barcelona of the subject Performing Arts of the Degree in Communication and Cultural Industries, and of the subject Live arts communication of the Master in Communication. Mentor of the BSM-UPF MBA at Pompeu Fabra University. Lecturer, regular trainer and columnist on topics related to audiences, communication, marketing and cultural management, having collaborated with the AC/E Digital Culture Yearbook or with the CoNCA Annual Report on Culture and the Arts. Member of APGCC, DirCom, College of Marketing and Communication of Catalonia, Círculo de Cultura and Arts Marketing Association-UK.
He has been director of TRESC, director of communication, marketing and audiences of the Focus Group, partner-consultant of TekneCultura, director of communication and marketing of Mercat de les Flors, coordinator of the Alícia Foundation; cultural manager of the Pompeu Fabra University; secretary and member of the Association of Cultural Management Professionals of Catalonia.
He has developed projects on audience development with Azkuna Zentroa/Alhóndiga-Bilbao, Barcelona Maritime Museum, Catalan Cultural Heritage Agency, Focus Group, ADETCA, TNC, Gran Teatro del Liceo, Teatros del Canal-Madrid, Palacio de las Artes-Valencia , among others.
Graduate in English Philology (UB), MBA (UPF), Master in Cultural Management (UB), Postgraduate in Community Manager and Social Media (UB). He has completed Management and Direction Programs for public cultural facilities and artistic and cultural institutions (ESADE Business School).
Consultant of the UNESCO, the European Union and the Organization of Ibero-American States in cultural heritage, creative economy and sustainable tourism projects (Barcelona).
Member of the Expert Commission on Culture of the Organization of Ibero-American States for 2024-2027. Professor of the Postgraduate Program in Cultural Management at the University of Barcelona since 1999. He has been President of the Spanish Committee of ICOMOS – International Council of Monuments and Sites between 2021-2023 and Vice President between 2019-2021. Non-governmental organization that advises UNESCO on World Heritage issues.
Since 2010 he has been a visiting professor of the Master and Doctorate in Heritage Management and Tourism at the Université Paris 1 Panthéon-Sorbonne (France) and the Specialization and Master in Cultural Management at the Simón Bolívar Andean University – Quito (Ecuador) and Sucre ( Bolivia). Since 2012, he has been a teacher in the rural tourism program of the International Training Center of the International Labor Organization. Since 2014 he has been a professor of the Postgraduate Program in Cultural Management of the Faculty of Economic Sciences of the National University of Córdoba (Argentina). Since 2017 he has collaborated with the Master in World Heritage Studies at Tsukuba University (Japan). Likewise, he is director of the LABPATC Laboratory of Heritage, Creativity and Cultural Tourism, a spin-off promoted by the University of Barcelona and the IBERTUR Network created within the framework of the CHARTS Project – Interreg IVC Program – European Union (2012-2014).
Extraordinary Doctorate Award from the University of Barcelona (1997). Award of Merit for Tourism Research in Mexico awarded by the Secretary of State for Tourism and the Network of Tourism Researchers of Mexico (2006). Tourism Ambassador of Colombia by the Colombian Tourism and Hotel Association (COTELCO) (2009). Honoris Causa Doctorate from the Autonomous University of Zacatecas “Francisco García Salinas” (Mexico) (2023).
Councilor for Culture and Creative Industries of Barcelona City Council (Barcelona).
He is currently also a member of the Board of Directors of the Barcelona Institute of Culture (ICUB-Barcelona City Council), of the Governing Board of Casa América, of the Hospitalet City Council, president of the Culture Commission and member of the Board of the Barcelona Culture Circle.
He has been, among others, vice president of Focus SA, director of Cultural Animation of the Barcelona Institute of Culture, general director of Strategy of Focus SA, and general director of the Catalan Institute of Cultural Industries, Generalitat of Catalonia.
Director of the Canary Islands Foundation of Performing Arts and Music of Gran Canaria (The Gran Canarian palms).
Manager of the CANARIAS FOUNDATION OF PERFORMING ARTS AND MUSIC 2013 to 2017. Deputy Director General CANARIA FOUNDATION AUDITORIUM AND THEATER. 2010 to 2013. Deputy Director General CANARIA TEATRO PÉREZ GALDÓS FOUNDATION. 2007 to 2010. INCOME 4 Securities company. Asset manager 2006 to 2007. ADEPSI. Economic-financial technician 2005 to 2006. BLAU INVEST FUERTEVENTURA, SL Marketing Director 2003 to 2005. JOSÉ PADILLA FRANCÉS, SL
Part-time professor at MIDDLE ATLANTIC UNIVERSITY.
Master in Cultural Management (UOC). Master in Finance (Autonomous University of Barcelona, Carlos III University and University of Alicante). Graduate in Business Administration and Management (ULPGC).
President Iberia (Spain&Portugal) from Sony Music Entertainment (Madrid).
Professional career of more than 3 decades dedicated to the Music Industry, going through different areas such as promotion, marketing or A&R, until occupying his current position as president of Sony Music Iberia (Spain and Portugal), since 2012.
Links of interest:
–Podcast The Corner of the Muses #35 (2022): https://podcasts.apple.com/us/podcast/jose-mar%C3%ADa-barbat-podcast-35/id1511853393?i=1000549318129
– Article The 10 most influential figures in the Spanish music industry in the last 10 years (2024): https://industriamusical.com/las-10-figuras-mas-influyentes-en-la-industria-musical-espanola-en-los-ultimos-10-anos/?utm_source=rss&utm_medium=rss&utm_campaign=las-10-figuras-mas-influyentes-en-la-industria-musical-espanola-en-los-ultimos-10-anos
General Director Buendía Estudios Canarias SLU (The Gran Canarian palms).
She has been Financial Director of Buendía Estudios, SL, parent company of the Buendía group, an audiovisual production company established under 50% by the Telefónica group and the Atresmedia group, dedicated to the production of fiction, entertainment and cinema that has more than thirty productions to its credit. . He has been responsible for finances in various startups of the Telefónica group and in the different businesses that the group has undertaken.
He studied Business Administration and Management at the University of Alcalá de Henares, obtaining the first national prize for university studies in his class. Master in economic-financial management from the Center for Financial Studies in Madrid, he has trained both in the management of business groups and in personnel management.
Co-director from CIMED, International Congress of Museums and Digital Strategies and Digital Strategy Course in Cultural Organizations (UOC and National Museum of Art of Catalonia) (Barcelona).
Philologist. He has worked in communication, editing and web architecture for the last twenty years. She has been communications director of Barcelona Institute of Culture (ICUB). Project Manager of Picasso Museum of Barcelona (2006-2011) and after director of Strategy, Innovation and Digital Transformation at the Museu Nacional d'Art de Catalunya-MNAC (2012-2019). Teacher in master's degrees at various universities (UOC, UIC, UB).
She started and was co-director of the Postgraduate Museum Management of the Pompeu Fabra University (2010-2015) and since 2016 she has been co-director of the Digital Strategy Specialization Course for Cultural Organizations at the Open University of Catalonia (UOC) and of MNAC.
Advisor to the committee European Content Strategy (2016-17). Expert member of the Virtual Multimodal Museum (ViMM) of the European program Horizon 2020. Award Jury Museums and the Web (2011-2020). Member of the Advisory Board of the project CHARTER, European Cultural Heritage Skills Alliance (2022-2024).
LinkedIn: http://es.linkedin.com/in/conxaroda
Blog: http://blog.museunacional.cat/es/author/conxa-roda/
Twitter: @innova2
Director of the House of Columbus (The Gran Canarian palms).
Director-curator of the Cueva Pintada Museum and Archaeological Park (Gáldar) (2013-2023).
Since 2005, she has been Museum Curator of the Cabildo of Gran Canaria, attached to the Cueva Pintada Museum and Archaeological Park, inaugurated in 2006. She currently holds the position of director-curator of this center, coordinating, with a large multidisciplinary team - of the museum and other institutions -, the tasks of research, conservation and dissemination of this heritage space.
Founder and CEO of Senda Ecoway (SC of Tenerife).
With a degree in law and a diploma in community law, Lola has developed her profession in the tourism sector, with 15 years of experience and, specifically, in the creation and marketing of differentiated, sustainable leisure products aligned with new customer demands. .
She has been president of Turisfera for 9 years; the tourism innovation cluster of the Canary Islands, and is founder and CEO of SmartLinking (www.smartlinking.es) and co-founder of Ecoway Trail (www.sendaecoway.com), the platform for the creation and marketing of unique and sustainable leisure products.
Member of the Spanish Mentoring Network of the CEOE Tenerife. She is passionate about connections between people, companies and projects, creating synergies and links that add value and become improvements and sometimes even new companies, as is the case with her latest project: Senda Ecoway, a technology company that begins its activity with an international vocation and nourished by the values shared by its partners of sustainability and tourist experience.
Areas of professional performance: entrepreneurship, innovation and the internationalization of sustainable tourism.
LinkedIn: https://www.linkedin.com/in/lola-r-de-azero-tabares-101b758/?originalSubdomain=es
Vice-Rector of Culture, Sports and Social Activation of the ULPGC Campuses and co-director of the ArtsMBA (Las Palmas de Gran Canaria)
Career Officer of the Body of Full University Professors. Doctor from the University of Las Palmas de Gran Canaria (ULPGC). Master in teaching competencies from the Ramón LLull University.
He has worked since 1993 at the University of Las Palmas de Gran Canaria as a teacher and researcher. He was Vice Dean of the Faculty of Physical Activity and Sports Sciences from 1995 to 2003. Since 2009, he has been director of the Special Training Programs (over 55 years) of the ULPGC. In March 2021, he was appointed director of quality in the Rector's Office. Since October 2022, he has been Vice-Rector for Culture, Sports and Campus Social Activation.
From 2003 to 2007 and from 2011 to 2015 he was vice president of the Board of Directors of the Centro Atlántico de Arte Moderno de Gran Canaria (CAAM).
Cultural manager and co-director of the ArtsMBA (SC de Tenerife).
Director of International Arts Management, organizer of www.famtastic.es and the Arts MBA.
He has been management director of Magamacultura France (Paris) and Tick Tack Ticket (currently Tickematser); managing director of the Orquestra Simfònica del Vallès, the Philharmonic of Gran Canaria and the Autonomous Organization of Culture of SC de Tenerife; and general director of Poble Espanyol in Barcelona.
He has been president of the Association of Professionals of Cultural Management of Catalonia (APGCC) and the State Federation of Associations of Cultural Management Professionals (EAGGF).
Teacher and guest in various official programs in cultural management and professor of Cultural Management in the Toulouse Business School (Barcelona). TFG and TFM tutor in ESADE Business School. Member of the committee of international experts of the Master of Management in International Arts Management (Dallas – Montreal – Milan) and International Institute of Gastronomy, Arts, Culture and Tourism (IGCAT).
Graduate in Economics and Business Administration (UAB), MBA (UPF) and master's degree in cultural management (UB) with specialization studies in Ecole des HEC of Montréal (cultural marketing) and City University of London (music management).
Links of interest:
– The profession of cultural management: definitions and challenges (article).
– Sustainable development and the future of live audiences (interview). MMIAM.
– Challenges regarding digital culture and training needs (round table video). UOC.
https://www.youtube.com/watch?v=IiC_eggA-dQ .
– Cultural Industries Club (video interview). ESADE Business School.
